Our business sustainability model only works when consideration for the livestock, the people, the planet and a profit are in sinc. We're very grateful that so many of you come to our site and subscribe to our mailer.
As conscientious carnivores you deserve the best and we strive to give this to you. Unfortunately the best does cost a little more, but this is upfront and not at the expense of the animals, the planet, our health and so much more.
We can assure you that we regularly look at the state of our business and try to find ways to keep costs down and prices reasonable.
Right now the only ways we could do this is by:
Buying cheaper meat – across Southern Africa very few farmers have had a successful crop and the lands are bare. Many farmers are being forced to feed their animals anything they can get their hands on and when they have no more they are literally giving them away. This is why the supermarkets have been offering such amazing deals. Even at farmer’s markets premium cuts like beef fillet and lamb chops are going for a song. We're sorry for these farmers but this is not real grass fed meat and should not be offered as such.
Carring on getting a small number of whole carcasses from local small farmers, who continue to practise responsible land use and ethical animal husbandry, but beat these farmers down to far lower prices and unreasonable terms including exclusivity (like the supermarkets do) so that they too eventually fold.
Agreeing to pay their prices, but then just making them wait until we've sold the meat before we pay so that their cash flow situation becomes untenable.
Adding cheap rusk and other fillers to our bangers to bulk up weight and cut costs.
Adding preservatives so that the bangers last for weeks and can still be sold as 'fresh'.
When I started this little business I said that I was going to "cure the world”, and whilst doing this single-handedly was always ambitious, to engage in any of the above practices is something that we will never do.
We will only source genuine free range livestock directly from the farms, pay fair prices and treat our farmers with respect - after all we want to keep them on the land where they're doing things right so that we can enjoy the best. We in turn will only produce quality products, and make your access to these as convenient as possible. Please let us know if you think we can do anything better.
As stakeholders, if we all act together we can make stride in changing the thinking on the way we source our food and this will help to cure the world.